Having a well thought out and organized marketing strategy is key for any business, after all, if you are not working on your marketing plan, how will you be able to attract customers to buy your products or services? Within in the field of marketing there are a number of different styles including inbound marketing and outbound marketing.
One style of marketing that was quite popular in the past and is making a comeback with many marketing managers is direct mail. A well targeted direct mail campaign can often succeed where other methods such as email marketing or television advertising has not. And, this type of marketing converts as well, it takes potential customers and turns them into paying customers, and potentially, customers for life.
One particular industry where direct mail has seen a lot of success is with the automotive industry. People all over the United States need cars, and every single day, potential customers are car shopping, and purchasing new cars. This leaves open a massive potential market for the automotive industry, and direct mail is the perfect place to start.
What is so beneficial about the concept of Automotive Direct Mail is that it offers a lot of bang for your buck. There are a number of different car sales events each calendar year, the Fourth of July would be one example, and President’s Day Weekend would be another. An automotive direct mail campaign is going to be able to specifically target customers who are in need of a new car at just the right time, attracting their attention, and getting them interested in looking for a new car at the local dealership.
What’s more, is that with the market research that can be done today, automotive dealerships are going to be able to know exactly what kind of car a past or potential customer is going to be in the market for, and aim specific ads directly to their needs. A customer who has leased a new pick up truck every few years will be able to have a direct mail flier sent to them just a few months before the lease on the truck runs out.
In addition to sales fliers, automotive direct mail can also be used to send out promotions to loyal customers. A customer who has purchased their car at a dealership can be sent a couple of coupons for discounts on oil changes or tire rotations from the dealer. This is going to continuously remind the customer that the dealership considers them more than just a number, and is paying attention to their needs.
By running an effective automotive direct mail campaign, a car dealership is going to be able to see first hand the process of the sales funnel. Targeting specific clients and particular times to meet their potential needs will act as a catalyst in turning these potential clients into full time customers. And with continued promotion, sales events, buy back and service fliers and mailers, there are a number of options that are going to be able to bring in new business successfully.